Today, services such as these tend to be provided by the internet, however back then, games on demand was a far less common occurence. A number of games were even made Sega Channel exclusives. Network providers would be able to change the details of the service at any given point, meaning the Sega Channel was constantly evolving, with new games appearing throughout the weeks and months. Traditionally in order to gain access to a Sega Channel, customers would pay for a monthly subscription, and in return be given unlimited access to a specified amount of video games.

Sega Channel services were offered across the globe by various providers, though the most notable and well-remembered was the service provided for North American consumers. Completely revolutionary at the time of release (bar a failed attempt with the earlier Intellivision console), it was a method capable of streaming digital content to Mega Drive owners through cable television. Sega Channel was a project developed by Sega for the Sega Mega Drive video game console.

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